We about your privacy. We collect and use personal data only as required to create the best user experience on our website, purchase any products or use any of our other services (collectively referred to as our 'Services'). Your personal data includes information such as:
Billing and payment information
Other data collected that could directly or indirectly identify you
What personal data do we collect?
We collect personal data so that we can provide the best possible experience when you utilise our Services. Much of what you likely consider personal data is collected directly from you when you:
Create an account or purchase any of our Services (billing information, including name, address, payment details)
Contact us via phone to enquire about our Services (name, phone number)
Complete contact forms or request newsletters or other information from us (name, email address)
However, we also collect additional personal data when delivering our Services to you to ensure necessary and optimal performance. These methods of collection may not be as obvious to you, so we wanted to highlight and explain below a bit more about what these might be (as they vary from time to time) and how they work.
Cookies and similar technologies on our websites allow us to track your browsing behaviour, links clicked, items purchased, your device type, and to collect various data, including analytics, about how you use and interact with our Services. These technologies automatically collect data when you use and interact with our Services, including metadata, log files, cookie/device IDs, page load time, server response time, and approximate location information to measure website performance and improve our systems, including optimising DNS resolution, network routing and server configurations. Specifically, interactions with the features, content and links (including those of third-parties, such as social media plugins) contained within the Services, Internet Protocol (IP) address, browser type and settings, the date and time the Services were used, information about browser configuration and plugins, language preferences and cookie data, information about devices accessing the Services, including type of device, what operating system is used, device settings, application IDs, unique device identifiers and error data is collected.
This allows us to provide you with more relevant product offerings, a better experience on our site and mobile application, and to collect, analyse and improve the performance of our Services. We may also collect your location (IP address) so that we can personalise our Services. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us.
How we utilise personal data
We strongly believe in both minimising the personal data we collect and limiting its use and purpose to only that (1) for which we have been given permission, (2) as necessary to deliver the Services you purchase or interact with, or (3) as we might be required or permitted for legal compliance or other lawful purposes. These uses include:
Delivering, improving, updating and enhancing the Services we provide to you. We collect various personal data relating to your purchase, use and/or interactions with our Services. We utilise this personal data to:
Improve and optimise the operation and performance of our Services (again, including our website and mobile application)
Detect and prevent fraud and abuse of our Services and systems
Collect aggregate statistics about use of the Services
Understand and analyse how you use our Services and what products and services are most relevant to you
Often, much of the data collected is aggregated or statistical data about how individuals use our Services, and is not linked to any personal data.
Sharing with trusted third parties.
We may share your personal data with trusted third-party service providers as necessary for them to perform services on our behalf, such as:
Processing credit card payments
Conducting contests or surveys
Performing analysis of our Services and customers demographics
Communicating with you, such as by way of email or survey delivery
Customer relationship management
Security, risk management and compliance
These third parties (and any subcontractors they may be permitted to use) have agreed not to share, use or retain your personal data for any purpose other than as necessary for the provision of Services.
Communicating with you. We may contact you directly or through a third-party service provider regarding products or services you have signed up to or purchased from us, such as necessary to deliver transactional or service related communications. We may also contact you with offers for additional services we think you’ll find valuable if you give us consent, or where allowed based upon legitimate interests. You don’t need to provide consent as a condition to purchase our goods or services. These contacts may include:
Text (SMS) messages
You may also update your subscription preferences with respect to receiving communications from us and/or our partners by accessing your “Account Settings” page.
If you believe that anyone has provided us with your personal data and you would like to request that it be removed from our database, please contact us via our Contact Page.
Compliance with legal, regulatory and law enforcement requests. We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any personal data about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (such as subpoena requests), to protect our property and rights or the property and rights of a third party, to protect the safety of the public or any person, or to prevent or stop activity we consider to be illegal or unethical.
To the extent we are legally permitted to do so, we will take reasonable steps to notify you in the event that we are legally required to provide your personal data to third parties.
How you can access, update or delete your personal data
To easily access, view, update, delete or port your personal data (where available), or to update your subscription preferences, please sign into your Account and visit “Account Settings.”
If you make a request to delete your personal data and that data is necessary for the products or services you have purchased, the request will be honoured only to the extent it is no longer necessary for any Services purchased or required for our legitimate business purposes or legal or contractual record keeping requirements. If you are unable for any reason to access your Account Settings, you may also contact us by one of the methods described in the “Contact Us” section below.
How we secure, store and retain your personal data
We follow generally accepted standards to store and protect the personal data we collect, both during transmission and once received and stored, including utilisation of encryption where appropriate.
We retain personal data only for as long as necessary to provide the Services you have requested and thereafter for a variety of legitimate legal or business purposes. These might include retention periods:
mandated by law, contract or similar obligations applicable to our business operations;
for preserving, resolving, defending or enforcing our legal/contractual rights; or
needed to maintain adequate and accurate business and financial records.
If you have any questions about the security or retention of your personal data, you can contact us via our Contact Page
‘Do Not Track’ notifications
Some browsers allow you to automatically notify websites you visit not to track you using a “Do Not Track” signal. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, we currently do not alter our practices when we receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com.
Our Services are available for purchase only for those over the age of 18. Our Services are not targeted to, intended to be consumed by or designed to entice individuals under the age of 18. If you know of or have reason to believe anyone under the age of 18 has provided us with any personal data, please contact us.
By Mail: Data Controller, Kingdom of Airsoft Ltd, Block 4 Densfield Works, North Isla Street, Dundee, DD3 7JQ, UK
By Phone: +44 1382826988
We will respond to all requests, inquiries or concerns within 30 days.